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October 21, 22 & 23, 2025
The Suburban Collection Showplace, Novi, Michigan, USA

REGISTER FOR FREE EXPO PASS

INQUIRE ABOUT EXHIBITING

October 21, 22 & 23, 2025
The Suburban Collection Showplace, Novi, Michigan, USA

REGISTER FOR FREE EXPO PASS

INQUIRE ABOUT EXHIBITING

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Derek Prentice - Derek Prentice

Derek Prentice

independent consultant, Derek Prentice
Derek R. Prentice is a Product Marketing and Product Management leader with extensive automotive experience across Ford, Lincoln, Jeep, RAM, Alfa Romeo, and Maserati. A SEMA award winner, he has collaborated closely with UX and HMI teams to deliver innovative digital cabin and performance experiences. Derek specializes in strategy, innovation, and cross-functional leadership, driving roadmaps that blend hardware and software to elevate customer engagement and vehicle personalization.
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