Our hyper-connected world demands that the consumer's experience of the car and its cabin be smart, seamless, effortless, and simple. However, our private and social worlds are changing faster than we can comprehend, and technology is promising to revolutionize the way we connect and transact: especially with ourselves, and certainly within shared spaces. This talk imagines a possible consumer profile of the future, and asks how the complexities and nuances of their identities (both personal and public) are key to designing product experiences that are at once memorable and meaningful.

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