This presentation offers a behind-the-scenes look at how Ford’s global design teams developed a unified sound strategy across its vehicle lineup. It explores the creation of a shared methodology, a sonic language, and a tunable system that brought emotional consistency to diverse brands like Ford and Lincoln. Through case studies and live examples, we’ll unpack how sound became a design material—expressive, scalable, and strategically aligned with brand identity. Attendees will gain insight into bridging art and engineering, crafting emotionally resonant user experiences, and applying system thinking to something as ephemeral as sound.

• How multisensory design (sound, light, haptics) creates deeper emotional impact in vehicle interiors
• Why beyond-screens thinking is critical as cabins become the primary product in autonomy
• Practical use cases where adaptive interiors reduce stress, boost focus and build passenger trust
• Design methods for blending brand storytelling with sensory intelligence inside the vehicle