In product development, speed alone can accelerate waste into the market. Jesse Diephuis argues that true design throughput must be measured by correctness: solutions that balance emotion, empathy and ecosystems to endure over time. Drawing on experiences from GM, Ford and consulting roles across Japan, Korea, Australia and India, he will explore how interiors, AI and human augmentation can form a new framework for resilient innovation.

• Development throughput = design correctness: lasting design balances speed, empathy and ecosystems, not just delivery pace
• Beyond products and screen: designers should shape full ecosystems – products, interiors, HMI, branded experiences – and promote human connection
• Non-linear insights: abrupt career turns revealed that disruption fuels creativity and deeper innovation
• AI and emergent: to design is to be human, and designers should strive to craft unique experiences; time-boxed experiences that AI cannot replicate
• Futures inquiry: true insight comes from tracking signals and interrogating the future, not following trends. Huge potential in collaboration