Auto makers face rising pressure to deliver interiors that are sustainable, authentic and premium. This presentation shows how a material-led design approach embeds responsibility from the start, leveraging recycled and bio-based plastics, aligning design intent with manufacturing feasibility and elevating product experience. Drawing from cross-industry case studies, the presentation will demonstrate how responsible plastics, combined with next-gen molding strategies, can close the gap between customer expectations, corporate goals and production reality. Attendees will gain practical insights into designing interiors that meet sustainability targets and consumer demands.

• How a material-led design approach embeds sustainability into interiors from the start, rather than as an afterthought
• Responsible plastics – recycled, bio-based and low-carbon options relevant to automotive applications
• How to align design, engineering and manufacturing to scale new materials without compromising performance or aesthetics
• Insights from cross-industry case studies (consumer electronics to automotive) on integrating responsible plastics successfully
• How advanced molding processes enable high-quality surfaces and lower carbon impact in automotive interiors